1. He has given a voice to a population long ignored
2. Language
Donald Trump speaks at a 3rd grade reading level, or speaks with the same vocabulary as an eight year old. The average American reads at a 5th grade reading level. This gives him the advantage simply because more people can understand his concepts. Although, when he speaks it just reminds me of old ladies sitting in a gossip circle bitching about Hillary Clinton.
3. He's not a politician.
As a candidate who never really held any type of political office he does not have a voting record in which we would able to use as a reference to his platform and policies. If you have read or heard him speak regularly you might have noticed that he never repeats the same policies or principles. That is because he flip flops from one position to another.
4. Racists
Passionately, Trump denies being racist despite being the textbook definition of a racist. People who have racist tendencies and views similarly deny being racist because they see their beliefs as being 100% justified. With the way the American media likes to paint the picture of minorities and other religions has fueled the rage many Americans have against these people. Donald Trump has shed an unusual amount of light and publicity on white supremacist groups, which has given him ample support. He has tapped into a long forgotten reserve of unloved voters and they will certainly vote for him.
5. He has confidence
Anyone who thinks they can become president must have a shit load of self-esteem and confidence. As crazy, racist, and virtually improbable as his ideas may be, Trump believes every word he says and believes in every ounce of his being. Earlier in the election year we saw candidates crumble and fall for lack of confidence in their own abilities. They appeared pathetic and morose as they floundered over their actions and words. Trump, on the other hand, rolled with every freakish thing he did and said. People find confidence comforting in politicians, but it is clear that Trump's confidence is mere Narcissism and not an aptitude for logic.
